I was introduced to two incredibly energetic women that have decided to build their dream company, designing and manufacturing their own line of designer handbags and using as much as possible, local sources for production. A made in the USA product.
Front of the carved acrylic model of the tag.
Part of selling a product is a company logo that is simple, distinct, attractive, and iconic. A tag that instantly identifies the product.
Kristi and Kim asked me to help them with the design and production of a product tag.
Carved model, back of the tag.
We looked at the competition to see what NOT to do, considered alternatives and they decided to go with a design featuring a rough hewn frame around their logo on a metal tag/buckle.
I took their Name and experimented with a couple of variations and feedback until we came up with this.
I laser etched the graphics onto the acrylic and then hand carved some detail to give it more character.
A jig was etched to hold the tag with the front finished. A test run of the back done on scrap and then etched into the model.
They are still deciding on what sort of metal finish they want on the tag.